5 Reasons You’re Not Getting Results From Social Media

Are you making any of these mistakes?



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Potential clients often tell us they have a gut feeling social media can help their business, but they’ve always struggled to get results in the past. Sound familiar? Here are five reasons your social media efforts aren’t delivering any measurable benefits…

1. You don’t have a social media strategy

A lot of business owners we work with start off with a very haphazard approach to social media. Of course, if you throw enough shit at the wall, some of it is bound to stick – but it’s not an approach we recommend.

If you are serious about getting results for your business, you need an online strategy. This strategy should piece together all the relevant areas of your business, along with the latest social media strategies driving results with your target audience.

Your strategy should outline what you want to get from social media, how you’re going to do it, and how you’ll know it’s working. Sounds simple, right? So why aren’t you doing it?

Social media is evolving continuously – so your strategy should be too. Once you’ve created it, make sure you’re reviewing and refining on a regular basis. Keep what works, and ditch what doesn’t. This will help you stay on top of the latest trends, and respond to the needs of your target audience.

2. You don’t understand your audience

How well do you understand your target market? Most business owners like to think they do but, when pressed, it’s clear they haven’t spent much time considering what their audience really wants from their online content.

You could spend all your time trying to stay on top of social media trends, but if you don’t understand your audience, how are you going to engage with them? For content to be engaging, it has to appeal to the person reading it. Again, this all seems pretty straightforward, but it’s so easy to overlook.

Remember, there’s a difference between what your target market wants, and what you think it wants. If you haven’t already, spend some time with your ideal customer – and listen to them. They will tell you all you need to know.

3. Nobody’s listening

Where do you share your content? Who’s receiving it? I’ve lost count of the amount of people who tell me blogs don’t work.

Blogs do work. Even today, they’re one of the best ways to drive traffic to your website. But only if people know it’s there.

It’s not enough to put content out there and hope for the best. You need to make it work. This means choosing the best social networks for your business (strategy) – and then putting the work in to build your audience and get your content in front of the right people.

For example, most business owners set up their Facebook page, invite all their friends to like it, and then wait for the results to start rolling in. Are their friends their target market? Unlikely. So will this strategy drive meaningful results for their business? No.

A targeted, strategic approach puts the right content in front of the right people. That’s pretty much all there is to it.

4. You’re expecting a quick fix

Although you can expect to get some results straight away, social media isn’t a quick fix. Granted, it can be faster than some of the more traditional marketing tactics, depending upon your business type. But you’re not going to hit the big time overnight, just because you’ve thrown out a few snaps of the office dog on Instagram.

There’s some legwork to do before you can sit back and watch the money roll in. But, when you apply the right strategy consistently, the results are worth it.

Social media is noisy. You have to earn your customer’s trust, and build the relationship. The clue is in the name: SOCIAL NETWORKING.

Would you walk into an offline networking event, start shouting about your business, and expect people to buy from you? It’s rare this happens in real life – yet many businesses think it’s acceptable online. It isn’t. Do the work, build the relationship – sales will follow.

5. You’re not giving people a reason to act

Everything you share online needs a purpose, as outlined in your social media strategy. Part of that purpose should compel the reader to act.

Business owners tend to make two mistakes online when it comes to their call-to-action:

  1. They don’t have one.
  2. They’re too focused on selling.

Your audience might not be ready to buy from you straight away – but that doesn’t mean you can’t give them another reason to act. Sales and conversions are not the same thing – and you need to understand this if you want to get the most from social media.

Whenever you share something online, ask yourself what you want to happen after your ideal customer finishes reading it. This will provide the basis for your call-to-action.

Need more support? Book a free strategy call to get tailored advice for your business.

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