What Can Kids Teach Us About Social Media Strategy?

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What can kids teach us about strategy?

The business world is always evolving, as thought leaders share new models and ways of thinking to help entrepreneurs become better business people.

If you find yourself getting lost in this constant stream of advice, let’s take it back to basics. Step away from the bravado of the business world for a few minutes, and get some real-world perspective.

Naïve and unassuming, here are three ways children can help us be better online:

1) They’re Always Learning

The world offers up a stream of new knowledge and experiences. Kids soak them up like a sponge, and make sense of the world as they go.

As we get older, we learn to cast aside other viewpoints or accept the status quo for an easy life – but that’s not how change occurs, is it?! When you stop learning, you stop growing.

Take some time out to learn from others, and work on your own self-development. Reflect on your mistakes, and use them to do better next time. Set aside some time each morning to read, listen to or watch something educational or inspiring, or spend some time getting to grips with your analytics. Apply what you learn to your business, and watch the results roll in.

2) they Never Stop Asking Questions

Someone once said to me:

“There are no stupid questions, just stupid people.”

WRONG! I prefer the phrase:

“There are no stupid questions, stupid people don’t ask questions.”

At a young age, children ask questions without fear. They have no fear of being told they’re stupid, or being laughed at for not knowing the answer.

As we get older, this changes.

A Newsweek story found pre-school kids ask around 100 questions per day – yet, by the time they reach 14, this number drops by half.

Richard Wurman, creator of the TED conference said:

In school, we’re rewarded for having the answer, not for asking a good question

This goes a long way to explain why our natural inquisitiveness becomes stifled. We’re conditioned to believe knowledge is what matters, not the curiosity required to build that knowledge.

What should you learn from this? Question without fear. If you want to know something, ask. If you need to challenge something, challenge it.

It’s our own fear and ego that prevents us from doing this.  The sooner we get over that – the more questions we can ask, and the more we can challenge the status quo – the more progress we will make.

3) Imagination

Imagination is more important than knowledge
– Albert Einstein

In the world of a child, anything is possible.  Sure, they might not be able to fly in the real world – but that doesn’t mean they can’t imagine, play and act otherwise.

In 1994, Robert Dilts devised a creativity model inspired by Walt Disney.  The first stage of this model is “The Dreamer” – a place where there are no limits, where imaginations can run wild, unconstrained by the real world, and not shot down by criticism.

The freedom to think and imagine creates a pool of ideas.  Although these ideas will later be whittled down to the most viable, that’s not important at this stage.  What’s important is removing the constraints, and letting imagination take over. Following this process often helps find a golden egg – an idea that might have been missed, if the creators were wrapped up in the constraints of the “real world”.

In business – especially with social media – we often tackle a situation with a specific end goal in mind.  The goal is rigid and cannot be changed – but what if we approached things like Disney and thought a little differently?  Next time you need to solve a problem or generate new ideas, set aside some time to use your imagination more – and let your “realism” take a back seat for a while.

Our formative years are responsible for our growth as business owners and leaders.  If you’ve let yourself become too ‘grown up’ take a step back and give yourself the opportunity to act like the inquisitive child you once were!

Need some more support to grow your business online? Get in touch to arrange a free strategy call for tailored, actionable advice.


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